I’m a marketing and communications professional with 12+ years of experience building programs that move the needle. I’ve worked across tech, finance, healthcare, and one of the largest utilities in the US. I’m the person who builds the infrastructure, not just runs the playbook.
I studied Anthropology at UC Riverside — which sounds like a curveball, but it’s actually why I’m good at this. Understanding how people think, what they value, and how culture shapes behavior is the foundation of every marketing decision I make. I always ask: how do I meet the audience where they’re at?
Professional experience
Senior Digital Marketing Associate
2022 – Present
Wescom Financial
Spearheaded SEO strategy from scratch — grew non-branded organic traffic from and improved site health.
Doubled Instagram following and built a scalable influencer framework with partners including Knott’s Berry Farm, UCLA Athletics, and select content creators.
Managed end-to-end advertising workflow for the “All You, All the Time” campaign across radio, display, social, and digital — including compliance approvals, UTM tracking, and SEM optimization.
Social Media & Content Manager
2019 – 2022
Startpage
Grew global social channels to 200%+ impression growth, 1,000% engagement growth, and 98% follower growth.
Scaled the Privacy Please! blog from 21 to 200+ articles, improving UX and implementing privacy-friendly custom metrics.
Built content partnerships with privacy-focused brands and led influencer programs aligned with Startpage’s mission.
Marketing Manager
2019
Vitality
Worked directly with the CEO to take the brand from concept to launch — strategy, identity, messaging, and patient acquisition infrastructure.
Developed a full patient flow from lead generation to acquisition and retention across digital and social channels.
Corporate Communications
2017 – 2018
Southern California Edison
Managed content across SCE’s award-winning social media channels, keeping customers and employees informed across corporate and local operations.
Provided 24/7 crisis coverage during the Thomas Wildfire — one of the most destructive in California history.
Marketing Manager
2016-2017, 2018
Cassileth Plastic Surgery · Bedford Breast Center · 436 Beverly Hills Surgical Center
Managed all digital platforms — web, social, and email — for three upscale Beverly Hills practices.
Partnered with L’Oreal, Cancer Support Community LA, and FORCE Conference for marketing campaigns.
Social Media Manager
2015 – 2016
American Addiction Centers
Developed and produced the Far From Finished podcast, driving brand awareness and SEO value.
Managed cross-platform digital marketing across AAC’s behavioral health facilities in the US.
Social Media Manager
2014 – 2015
RankLab (acquired by American Addiction Centers in 2015)
Started as a social media intern and was promoted twice — to associate, then manager.
Led social and content strategy for clients including Axis Residential Treatment, Alta Mira Recovery Programs, and Advanced Recovery Solutions.
Education
B.S. Anthropology
University of California, Riverside
I studied how people think, how cultures are built, and how communities organize themselves — which turns out to be a pretty solid foundation for marketing. I conducted archaeological fieldwork at La Milpa in Belize, received a research grant for my ethnographic study of Olvera Street, and presented at the Undergraduate Research Symposium two years running. The thesis was about place and identity.
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Karina is an absolute joy to work with! She is a highly dedicated marketing professional with a finger on the pulse of new social media trends and always coming up with fresh and creative ideas. On top of that she is a great team player and always there to help and advise her colleagues. Any organization would be extremely lucky to have Karina on their team!
Alexandra Schiffmann
Marketing Manager, Startpage
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She played an important role in strengthening the SEO performance of wescom.org, bringing a thoughtful, data-driven approach that helped improve visibility and overall digital impact. She’s proactive, collaborative, and consistently delivers high-quality work. I’d gladly recommend her to any team looking for a strong digital marketer.
Jasmine Zeledon Moreno
Marketing Programs Assistant Manager, Wescom Financial